Thirty Seconds To Mars

30STM_4

Nowadays people associate Jared Leto from his acting roles in Dallas Buyers Club (2013) and Suicide Squad (2016). Some people aren’t aware Jared is very versatile.  Actor. Singer-songwriter. Director. Producer. Editor. Photographer. Investor. Painter.

I’ve always associated Jared Leto as the lead singer of Thirty Seconds to Mars. Actually Jared Leto and his older brother, Shannon Leto, are co-founders of Thirty Seconds to Mars. Their mother, Constance, encouraged her boys to get involved in the creative arts at a young age. Since childhood, music played an integral role in the Leto brothers’ lives.

I’ll give some background history about this rock band. In 1998, Leto brothers formed Thirty Seconds to Mars in Los Angeles. Jared did some acting roles prior to pursing his passion for music. People magazine named Jared Leto one of the 50 Most Beautiful People in the World in 1996 and 1997. Jared refused to promote the band by flaunting his Hollywood fame. This speaks volumes about his humility. In fact, he has never leveraged his Hollywood fame to garner more attention for the band. Jared has intentionally maintained his acting and music careers as distinct entities. In 1998, Thirty Seconds to Mars sign with Immortal Records. Then, Virgin Records joined this contract in 1999. Their self-titled debut album was released in August 2002.

Since 2006, Jared Leto has directed all of Thirty Seconds to Mars’s music videos. He goes under the pseudonyms of Bartholomew Cubbins and Angakok Panipaq. His directorial filmography includes A Beautiful Lie, From Yesterday, The KillKings and QueensHurricaneCloser to the Edge,  City of AngelsDo or Die, and Up in the Air. Each music video is basically a short film or documentary. Beautiful works of cinematography! [WARNING: Hurricane music video contains some mature content!]

Also, Jared Leto is a savvy business man. He founded an on-demand streaming platform called VyRT. This media company has diversified their services to include digital distribution, social networking, and online shopping. Artists can provide their fans unique virtual social experience through VrYT. Musicians can offer live experiences and broadcast it in real-time on the Internet. This is not his only technology investment. He was an early investor stakeholder in many companies. Nest, Uber, Airbnb, Reddit, and Slack to name a few. Jared has diversified his streams of revenue. But it is safe to say majority of money comes from his music career.

One thing differentiates Thirty Seconds to Mars from other artists or bands in the music industry. All of the band’s music videos and documentaries were produced in collaboration with producing partner, Emma Ludbrook, under their Sisyphus Corporation. They even have their own teams that address the business and marketing functions. They don’t have heavy reliance on their record label. Majority of artists/ bands aren’t quite as self-sufficient as this alternative rock band. My appreciation for Thirty Seconds to Marks keeps exponentially growing.

30STM_1

[Tomo Milicevic (left), Jared Leto (middle), Shannon Leto (right)]

Thirty Seconds to Mars has consisted of three members since 2006. Jared is the lead singer and rhythm guitarist. Tomo is the lead guitarist but also plays the keyboard and violin as needed. Also, he is responsible for backing vocals. Shannon is the drummer. Yet, he can play other percussion instruments as well. There’s fluidity in the roles within the band. All three members equally contribute to the creative music writing process.

Thirty Seconds to Mars’s music incorporates philosophical and spiritual elements in combination with Leto’s life experiences. All of their songs have deep lyrical content. By the way, Jared Leto is the main songwriter for the band. They certainly aren’t afraid to experiment with different musical styles. Electronica vibes are injected into the band’s alternative rock sound. Each Thirty Seconds to Mars album revolves around a specific concept theme.

Compared to my other bias rock bands, Thirty Seconds to Mars’s music is relatively mellow. But nonetheless their music delivers deep lyrical content. Jared Leto’s vocal tone is rather clean cut. But not too polished.  It still conveys a wide spectrum of raw emotions. Jared Leto is technically a high baritone/low tenor. Until recently, I’ve never heard of this vocal classification.  In my opinion, the only other lead singer with a similar vocal tone is Muse’s Matt Bellamy.

Jared delivers clean cut vocals with sporadic bursts of intense screaming. There was more screaming outburst in the songs on their debut and sophomore albums. Hardly any screaming outbursts featured in the songs on the third and fourth albums. This explains how Jared has maintained his singing vocals over 18 years. Also, he doesn’t smoke or drink which definitely preserved his clean cut vocal tone.

There are some artists or bands I’ve been listening to many years…yet I cannot exactly recall when I discovered their music. Thirty Seconds to Mars falls into this category. I didn’t even know about this alternative rock band until my sophomore or junior year of high school.

Back in 2008 or 2009, I vaguely recall a friend of a friend obsessively ranting about a music video one day in class. The music video in reference was “A Beautiful Lie” by Thirty Seconds to Mars. Lauryn randomly stumbled across that while browsing YouTube. It left a memorable first impression on her. Also, she emphasized the lead singer was stunningly gorgeous. She didn’t have to work too hard to persuade me to check them out.  Thirty Seconds to Mars is an alternative rock band. My music preference usually leans towards the rock genre anyway.

During one of my free weekends, I decided to check out “A Beautiful Lie” music video. Rock genre has varying types of musical styles. I honestly had no idea what to expect with Thirty Seconds to Mars’s music. “A Beautiful Lie” music video concept was quite simple. It addresses the importance of global warming.  Also, the band shot the music video on location in Greenland. 200 miles north of the Arctic Circle. It left a lasting impression on me. I wanted to listen to more of their music. So I checked out Thirty Seconds to Mars’s A Beautiful Lie album from my local library. This album was released back in August 2005…but I only discovered it three or four years later.

One of my all-time favorite Thirty Seconds to Mars music video is “From Yesterday”. This was the third single off of their sophomore album, A Beautiful Lie. To current date, it is the band’s most elaborate music video concept. It was shot on location at the Forbidden City. Thirty Seconds to Mars is the only American artist/ band to shoot an entire music video in the People’s Republic of China. This music video pays tribute to the 1987 film The Last Emperor. More than 300 extras were used in this music video shoot. There are two versions of “From Yesterday” music video. 13 minute short film and edited 7 minute versions. The cinematography and story concept immerses you into China’s rich history and culture.

For the longest time, A Beautiful Lie was the only Thirty Seconds to Mars album I had ever listened to. It wasn’t until a few years ago I checked out their two recent albums. This is War. Love Lust Faith + Dreams. Drastically different music styles from A Beautiful Lie album. There was definitely more experimentation with music styles on those two albums. It took a few listens before I acclimated to this new sound. I’d grown accustomed to darker undercurrents of A Beautiful Lie album.

Also, I recently listened to the band’s debut album for the first time. I thought their sophomore album, A Beautiful Lie, was pretty intense in regards to the sound. Nope. Their debut album is way heavier.

Their sophomore album, A Beautiful Lie, helped the band finally gain mainstream popularity. In March 2006, this album’s second single “The Kill” immensely launched Thirty Seconds to Mar’s music career. Ten years of working their asses off had finally paid off! But the victory was very short-lived. The band was informed they owed $2,500,000 of debt to Virgin Records. Despite selling millions of albums, they hadn’t made any money from the album sales up to this point. Of course this news would be very disheartening to any artist. Thirty Seconds to Mars made the decision to leave Virgin record label in mid-2008.

EMI Records slapped the band with a $30 million lawsuit for breach of their 1999 contract with Virgin Records. EMI is the parent company of Virgin. Between 2008 and 2009, the band simultaneously recorded their third studio album, This is War, and fought their own legal battle with EMI. The band waged war against the music industry’s unethical business practices in their documentary, Artifact. It even includes  in-depth, behind-the-scenes footage of recording sessions and legal meetings. Also, it paints the harsh reality of modern music industry for upcoming and even established artists. Artifact was directed by Jared Leto under his Bartholomew Cubbins pseudonym.

30STM Guinness World RecordsDid you know Thirty Seconds to Mars made it into the Guinness World Records in 2011? Their third album, This is War, was released in December 2009. Into The Wild tour spanned over a two year period. The band traveled to 6 continents performing over 300 shows. In fact, the music video for “Closer to the Edge” features live concert footage from this tour. Thirty Seconds to Mars wanted to break the world record for most live shows during a single album promotion cycle. They made this a reality. Thirty Seconds to Mars set the world record for “Longest Concert Tour by a Rock Band” with a total of 309 live concerts on their Into the Wild worldwide tour.

It has been a little over a year since I last listened to Thirty Seconds to Mars’s albums. I go through various music phases. So I haven’t been in the mood to listen to their music. Within the past two weeks, I’ve seen Suicide Squad twice in theaters. I normally don’t like DC universe films. Yet, Suicide Squad piqued my curiosity. I had two main reasons to see this film. Panic! at the Disco and Jared Leto. There was much hype surrounding Jared Leto portraying a modern-day gangster interpretation of the Joker, the clown prince of Gotham. I was intrigued how Jared would bring this character to life on the big screen. The first DC universe movie I’ve gone to the theater to see. My curiosity paid off. I very much enjoyed this anti-hero summer blockbuster.

Suicide Squad convinced me to re-explore Thirty Seconds to Mars’s music. I’ve intensely binged all four of their albums over the past two weeks. Love Lust Faith + Dreams album has really grown on me. I love Thirty Seconds to Mars even more than I did. Jared, Shannon, and Tomo are all awesome people in their own way. Also, they are incredibly talented artists. Each of their albums demonstrates their growth and maturity as artists. Thirty Seconds to Mars have maintained their presence in the music industry over the past 18 years. Longevity in the constantly changing music industry isn’t easy to achieve.

Love Lust Faith + Dreams album was released back in May 2013. So they haven’t come out with new material in three years. Jared pursued some movie projects during this gap. The wait is finally over! Thirty Seconds to Mars will release their fifth studio album in 2017. There are plenty of YouTube videos verifying Thirty Seconds to Mars is a phenomenal live act.  I’d love to see them live in concert on their tour promoting the new album!

SS Joker[On a somewhat related side-note rant: It is frustrating how close-minded movie goers bashed Leto’s amazing performance as the infamous Joker. Jared Leto put his own unique spin on this multi-faceted villain. I’m pissed how majority of Joker scenes were cut from final theatrical version. I’m well-aware the Joker is only prevalent to Harley Quinn’s backstory arc. So he isn’t the main focus of the film’s plot arc. But the studio heavily emphasized the Joker in Suicide Squad’s promotional marketing campaign. This is extremely deceptive. Jared is disappointed how only few of his scenes actually ended up in the final version of Suicide Squad. There were some minor plot gaps because many Joker scenes were cut out. Most importantly, music is his main passion. So Jared is very selective of which movie projects he chooses to participate in. Any movie project means less time he can devote to working on new Thirty Seconds to Mars material. He won’t take time away from his music for just any movie role. It must be a truly worthy artistic film project. He joined Suicide Squad project because of the artistic premise. DC extended universe films are a major time commitment. So Jared has a valid reason to be angry the Joker only got 15-20 minutes of screen time. Warner Bro Studios were very misleading when bringing him onto this film project. I really hope we see more of Jared Leto’s Joker in future DC extended universe films. I love the charismatic bad-assery of the new Joker.]

Advertisements